Sky Blue FC Announces Partnership with Lyre’s Non-Alcoholic Spirits

Sky Blue FC announced today that the world’s most awarded portfolio of alcohol-free spirits, Lyre’s Non-Alcoholic Spirits, is joining as a partner through January 2021. The partnership will see Lyre’s added as one of the jersey sponsors for the Club during the 2020 NWSL fall series.

“It’s exciting to have Lyre’s on board as a Sky Blue partner for the fall series and into the winter,” said Sky Blue General Manager Alyse LaHue. “They are an award-winning and growing brand that makes perfect sense for us to collaborate with and get creative about non-alcoholic options for our fans that want to socialize without the buzz.”

Lyre’s logo will now appear above the player names on the back of all Sky Blue FC jerseys during the upcoming fall series. They will also be a digital presenting sponsor of two Sky Blue Digital Watch Parties for the September 5 and September 20 matches. Lyre’s is also creating a Sky Blue FC signature cocktail to be available at a later date.

Sky Blue FC returns to play this Saturday, September 5 at 1 p.m. ET against the Washington Spirit on CBS Television Network. The Club will play four total matches during the NWSL fall series, with the first half of the schedule announced on September 1.


Launched in Australia in July 2019, Lyre’s Non-Alcoholic Spirits is a range of 11 alcohol-free classic spirits, created using a unique understanding of food science and flavor architecture. The brand was created and founded by EY Entrepreneur of the Year Finalist, Mark Livings with the mission to provide an alternative to those who do not wish to imbibe alcohol without sacrificing the flavors of their favorite spirits. Lyre’s is the most decorated non-alcoholic spirit brand globally, receiving 11 medals at the 2020 San Diego International Wine & Spirits Challenge and 10 awards at the 2020 San Francisco World Spirits Competition. The collection was also honored at the 2019 SommCon’s Concours d’Spirits competition presented by Somm Journal, where Aperitif Rosso received a double gold when tasted against its alcoholic counterparts. Lyre’s is currently available in Australia, New Zealand, the United States, the United Kingdom, Hong Kong, Singapore, and throughout Europe. For more information, visit and follow the brand on Instagram at @LyresSpiritCo.